As more and more companies begin to realize the importance of implementing social media into their marketing plan; brand managers, marketing directors and other personnel are questioning how to best lay out a strategic plan that is in line with everything else they do.

This article from Social Media Examiner does an excellent job of outlining “The 5 Essential Pillars of a Social Media Campaign”.

The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

You can read the full article here:
“The 5 Essential Pillars of a Social Media Campaign”

Does your company have these 5 essentials in place? If not, what are you missing?