Archive for April, 2010


Becoming a new demographic

4 months ago my life was forever changed when my wife gave birth to our first son, Sebastian. I was somewhat prepared for the role of father, having listened to advice from friends and family and of course having read literally dozens of books. To my surprise it turns out I was actually well prepared to be a dad. The thing I wasn’t prepared for was becoming a new marketing demographic.

Nobody warned me I was going to be a new demographic, I had to figure it out on my own. My “Aha!” moment happened just a few days ago actually. With the upcoming release of Iron Man 2 I saw this ad for the Audi R8 during a commercial break:

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

It’s an awesome car and a fun commercial no doubt, but it didn’t really stick with me and it didn’t strike me as anything more than eye candy. 2 years ago I would have been online seconds after seeing the commercial to look up car specs, read more about it and watch the commercial again and again. But 15 minutes later, during the next commercial break, another car ad pops up, this time it’s the new campaign for the Sienna:

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

Once that wrapped up, I was sold.

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Announcing PW Digital

The future of successful branding and marketing lies in proper utilization of the digital marketplace. PW Digital has the intelligence and technology to help you achieve success.

With over 10 years of experience in the digital marketing arena, our head digital strategist has implemented new systems and technologies to increase our service offerings. Beyond the traditional web development, we are now able to customize a digital marketing plan for you that includes: email marketing, CMS development, SEO, social media, pay-per-click campaign management, campaign analytics and mobile apps. This is just a quick overview of the new services available to you.

You may have noticed there are 2 tabs on the right hand side of our site. One of those tabs will take you to the new PW Digital site. Go ahead, check it out. You’ll notice that the site design is the same as our current ParkerWhite site, but the content is strictly focused on all the ways we can help you kick off or grow your digital marketing.

Along with providing you great service and unmatched creative, the PW Digital team also wants to share their intelligence with you. With so many information outlets at your disposal, the clutter can make it difficult to get clear answers to your questions. Our goal is to address the questions we hear every day from our clients, answer them in a concise and direct way, and then offer them to you in the form of white papers, lists and blog posts.

The launch of our new division also comes with the launch of our first white paper, “Getting Your Email Read: A Guide to Best Practices for Email Marketing,” the first document in a three-part series focused on email marketing. Download the white paper and read more about PW Digital by following this link. While you’re there, sign up for our email list to make sure you receive parts two and three.

There will also be new additions to the PW Digital team. New members that bring the unique thinking and skill set necessary to continue our growth. Stay tuned.

If there are any other digital marketing areas you’d like to know more about, leave us a comment below, follow us on Twitter, or drop us a line.

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