Becoming a new demographic
4 months ago my life was forever changed when my wife gave birth to our first son, Sebastian. I was somewhat prepared for the role of father, having listened to advice from friends and family and of course having read literally dozens of books. To my surprise it turns out I was actually well prepared to be a dad. The thing I wasn’t prepared for was becoming a new marketing demographic.
Nobody warned me I was going to be a new demographic, I had to figure it out on my own. My “Aha!” moment happened just a few days ago actually.
