RSS SubscribeHas data mining come out of the dark recesses of IT and into the mainstream of marketing accepted practices? Today, Jingwei International Limited (“Jingwei”) was approved for listing on the NASDAQ. Jingwei International Limited is a leading provider of data mining, Interactive Marketing and Software Services in the fast growing Chinese market. Powered by advanced data mining technology and a proprietary database of over 400 million Chinese buyers, Jingwei enables leading Chinese companies as well as international brands to reach their target audiences with specific relevant messages. Jingwei is now marketing services similar to those being used by the NBA, Walmart, McDonalds and American Express to better target new customers and create brand loyalty with existing clients.
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Archive for May, 2010
The Fifth Quadrant: Is it time to start using Data Mining technologies and tools to bring efficiency, effectiveness, and accountability to current marketing practices?
- Posted by: Keith 21.5.2010 at 1:37 pm
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Video in your email?
ParkerWhite handles a number of email marketing accounts with a variety of clients. We do everything from developing the message, to designing the artwork, programming the email and managing the spam testing, sending and tracking (you can read my white paper to learn more about our services).
As a result I find myself frequently making presentations to new and existing clients about how to implement email marketing into their overall marketing plans and recently I have had the same question asked of me multiple times.
Can we put video in our email?
My answer to that has been a resounding “No.” With the exception of Apple Mail, the most popular email clients do not display embedded video be it in Flash, QuickTime, Windows Media or any other popular video format. Recently, Campaign Monitor did some research on the subject of embedded video in email and came up with these same results. You can read the full document, “The Current State of Video in Email” on their website.
There is promise looming in the distance though. The introduction of HTML5 has led to an increase in email clients that can render video successfuly. Again, Apple is leading the charge with Mail, iPhone, Entourage and MobileMe all working seamlessly with the video tags in HTML5. You can read more about this in the article “HTML5 and video in email.”
As HTML5 is adopted by more email clients it will become a valuable tool for email marketing. We hope to start seeing it show up sooner rather than later.
Have you received any email with embedded video? What did you think? Is email a good medium for video or is it just one more thing to delete without reading?
- Posted by: Oscar 12.5.2010 at 9:29 am
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The power of re-tweets
An interesting post on Technology Review looks into a recent study, that just concluded, by four researchers from the Department of Computer Science at the Korea Advanced Institute of Science and Technology.
Among their findings:
On the MSN messenger network of 180 million users, for example, the median degree of separation is 6. On Twitter, Kwak et al. hypothesized that because only 22.1% of links are reciprocal (that is, I follow you, and you follow me as well) the number of degrees separating users would be longer. In fact, the average path length on Twitter is 4.12.
What’s more, because 94% of the users on Twitter are fewer than five degrees of separation from one another, it’s likely that the distance between any random Joe or Jane and say, Bill Gates, is even shorter on Twitter than in real life.
They also posted this image as a representation of how re-tweets spread:
- Posted by: Oscar 3.5.2010 at 10:25 am
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