2010 May | ParkerWhite

May 21, 2010

The Fifth Quadrant: Is it time to start using Data Mining technologies and tools to bring efficiency, effectiveness, and accountability to current marketing practices?

Has data mining come out of the dark recesses of IT and into the mainstream of marketing accepted practices? Today, Jingwei International Limited (“Jingwei”) was approved for listing on the NASDAQ. Jingwei International Limited is a leading provider of data mining, Interactive Marketing and Software Services in the fast growing Chinese market. Powered by advanced data mining technology and a proprietary database of over 400 million Chinese buyers, Jingwei enables leading Chinese companies as well as international brands to reach their target audiences with specific relevant messages.

May 03, 2010

The power of re-tweets

An interesting post on Technology Review looks into a recent study, that just concluded, by four researchers from the Department of Computer Science at the Korea Advanced Institute of Science and Technology.
Among their findings:
On the MSN messenger network of 180 million users, for example, the median degree of separation is 6. On Twitter, Kwak et al. hypothesized that because only 22.1% of links are reciprocal (that is, I follow you, and you follow me as well) the number of degrees separating users would be longer. In fact, the average path length on Twitter is 4.12.