This morning I came across a hilarious ad from Jamba Juice that pokes fun at the fast food chains who are getting into the smoothie business.
Take a look at the video here:
The phenomenon of businesses moving into fields that aren’t their expertise is not unique to fast food. Every day I come across places offering services that do not fall under their core competencies. Usually they tend to fail. Is this related to our struggling economy or are people looking for a one stop shop to solve all their needs?