Engage with Healthcare Providers
Become More Effective at Marketing to Patients
Launch Your Med Device / MedTech Brand or Product
For decades, medical device marketing focused on winning the surgeon and getting into the OR. That model no longer reflects how healthcare systems buy. Today’s medtech decisions are driven by outcomes, economics, and operational performance — across entire care pathways. Modern medical device marketing isn’t about selling products. It’s about proving system-level value.
In today’s competitive healthcare landscape, a strong brand messaging platform is more important than ever for medical device companies. We delve into how clear, consistent messaging builds trust, differentiates your brand, and drives meaningful connections with your target audience.
Creative campaigns are essential for medical device companies to stand out in a competitive market. We explore why they matter and how our expertise in crafting impactful strategies can help elevate your brand, engage your audience, and drive meaningful results.
Establishing strong brand standards is crucial for medical device companies to build trust, ensure regulatory compliance, and maintain consistency across all touchpoints.
One of the most critical components of building brand presence is Search Engine Optimization (SEO). A well-executed SEO strategy can propel a brand from obscurity to recognition, making it an indispensable part of modern brand strategy.
We are proud to announce the appointment of Luke Lauer as our new Chief Executive Officer.
DTC marketing offers numerous benefits that traditional marketing methods fail to provide. See how you can adapt and capitalize on evolving market conditions in 2024.
There are two ways to categorize medical devices -- active medical devices vs. passive medical devices. Read on for examples of each type and learn how to market effectively in each product sector.
This paradigm healthcare shift signifies a departure from traditional patient-doctor relationships to a more collaborative and informed consumer approach.
In 2024, B2B buyers and decision-makers will increasingly rely on digital channels for research and procurement. A comprehensive digital strategy ensures your brand is easily discoverable and credible online.
When planning to market your medical device, a question you may ask yourself is should I choose an upstream marketing device strategy? Or, should I go for a downstream marketing device plan?
If you are about to begin considering a direct-to-patient marketing campaign, here are some tips to help steer your strategy for maximum engagement.
Guide to Medical Device classifications within the United States. Learn about class 1, 2, and 3 devices and how they are categorized with various levels of risk
When a business establishes an effective branded image, it cements its personality as a company and becomes a symbol that customers recognize, and more importantly - trust.
Social media has become a ubiquitous part of our lives.
Launch your medical device product with a streamlined process and achieve your sales goals
Your brand is the story you tell about your company.
The key to gaining a competitive advantage in today’s crowded healthcare marketplace lies in the adoption of a more customer-centric marketing approach to attract the attention of both providers and patients.
This year’s adoption of healthcare services utilizing telehealth technology has taken place at lighting speed.
ParkerWhite Brand Interactive Named a Leading Women-Owned Company for 2020
Our team was excited to learn we were recognized as a Clutch Global Leader in Digital Marketing - an award based exclusively upon consistent, quality reviews from our customers.
It’s no secret that Virtual Events may be here longer than we all anticipated to replace in-person trade shows and events.
When creating an ADA compliant website, you need to understand your audience and those that frequent your website most.
These days every company or brand—regardless of size—should have a carefully defined digital marketing strategy.
While it is common knowledge that comprehensive strategy is fundamental to ensuring marketing plans their reach goals, too often there is a flaw that occurs in developing strategy which can hinder even the most creative remedy.
Focusing your efforts on customer experience management, both online and offline, may be the single most important undertaking you can make now to ensure your brand aligns with the engagement of the new marketplace.
As a branding and marketing agency, sometimes we are the last place businesses care to turn to when times get tough. But to the contrary, it is a time where your brand needs to rise up and be visionary as to how you are going to adapt to market changes.
We’ve earned our first reviews on Clutch!
You can have the most beautiful, elegantly designed website with striking images and snappy content, but if it’s not helping your business generate and convert leads or achieve other KPIs, what good is it?
The speed at which financial technologies or “fintech” are evolving and mutating isn’t for the faint at heart.
The use of social media as a marketing platform is evolving at a feverish pace, yet many companies continue to manage social media as a separate initiative, rather than as an integral part of their core marketing strategies.
The ever-growing prominence of internet-based marketing and social media promotion have allowed drug and medical device manufacturers to engage with their audience of potential consumers and healthcare professionals in a potent way.
The power of branding is one of the most underleveraged business assets within the healthcare and medical device industries.
FDA and HIPPA regulations have made marketing health and wellness products and services a more complicated prescription to follow.
The attention span of the average consumer continues to shrink. According to a recent study conducted by Microsoft, the average adult now has an attention span of about 8 seconds.
Your consumers digest content on many different channels at different times of the day which is why it is important to understand where and when to reach them.
Why Good Design Matters
Marketers working within customer-centric organizations take a lot of extra measures to understand what customers want and how they behave.
We live in an exciting time for healthcare innovation. It seems that each day brings new, life-changing medical devices and med-tech products that elevate the health, quality of life, and speed of recovery.
New technologies and the rise of the digital age have transformed entire industries and infiltrated our day to day lives in profound ways.
The next decade is less than a month away. Depending on your company’s outlook, planning, and readiness, this can seem either daunting or thrilling.
Last May, Instagram took away Like count in Canada and then expanded to several more countries including Japan, Brazil, India, and Australia as part of a global test.
We have no doubt you’ll be able to find the best agency for your needs, but before you make a choice you need to ask the right questions.
Being committed to the evolution of your brand is vital to the innovation and upward growth of your company at large.
Doctors, nurses, and mental health professionals are now able to dispense their knowledge and care straight to patient’s phones, broadening their reach and making health education more accessible.
We’re an inspired group of strategists and creatives who share a passion for working on projects that matter.
What makes for good agency-client relationships? ParkerWhite’s team members weigh-in to provide insights about what makes things run smoothly from each of their respective perspective.
Increase an Authentic and Loyal Social Media Follower Base With These Top 5 Recommendations
One of the biggest challenges of using social media for business is that each site is constantly changing.
Whether you post daily on Instagram for your business or a few times a week, if you want to get the most out of one of the fastest growing platforms to reach your target audience, keeping up with the ever-changing nuisances is a must!
Maybe you’ve noticed a change: Facebook is no longer blue on your mobile device.
Are you looking to add more credibility to your brand or share your product with a bigger audience?
Should we comment on content produced by customers?
In the last few years, the usage of video has grown from a singular marketing tactic to an entire business strategy.
Today many marketers are chasing the next greatest marketing idea that crosses the internet. They have fractionalized their marketing and need to step back and ask their marketing team leaders one question: Is our marketing properly integrated?
A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take after purchase.
Forrester forecasts that 1 million U.S. B2B salespeople will lose their jobs to self-service eCommerce by the year 2020.
The need to feed a mythical “content beast” is a distraction from what really matters – your audience, and what they want and need.
Healthcare email marketing is an easy and efficient way to keep in contact with prospects and clients to grow your business.
Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.
You have to be able to connect with customers, hear their insights, and be able to communicate with them in order to have a sustainable brand presence.
A Healthy Brand is more than just a name and a logo. The best brands are living, breathing entities.
HubSpot recently released a blog on “90 Questions to Ask Before Starting a Website Redesign”.
Here are 10 key things your brand should consider when preparing for a trade show
Healthcare companies who understand the rising importance of healthcare consumerism know that product and brand positioning is critical.
Lead generation at trade shows requires a consistent, systemized approach.
If your company has an established brand platform template guiding all of your branding and marketing decisions, you may have noticed how pivotal your website is in the communication process.
Cultivating winning healthcare branding strategies means putting the patient first.
To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?
Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.
True visibility into your full funnel allows you to see the relationship between your online presence and marketing actions, as well their effect on your sales process.
A brand is a living, breathing entity at the heart of all other marketing efforts. More importantly, a brand is ultimately defined by the customer’s perception of both who you are and what you stand for—your brand essence.
Because of today’s fast-paced markets, many new companies are speeding up their go-to-market efforts just to get their foot in the door before someone beats them to it.
Most companies understand that they need to have some kind of presence online, but what does a healthy brand look like online? Is it okay to just have a web page?
Everybody likes to say that they're focused on customers, but in reality there are few companies who actually deliver on this promise - are you one of them?
Every organization today needs to monitor and perfect their digital marketing plan to be successful in today’s world.
People constantly use the term “branding,” and it is often misunderstood or confused with advertising.
Your website is your most critical digital brand touch point and it needs to be maintained.
With a new year come new opportunities. New alliances. New marketing trends. And of course, new pressures and challenges.
If brands are to be human than they cannot expect a single statement or look to define their brand identity.
Today’s buyers have access to vast amounts of information (both online and offline) that informs their buying decisions.
So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:
To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.
If you’re in the process of building or redesigning a website, developing a content strategy before designing your website is critical.
For healthcare marketers who get over the hurdle of getting executive buy-in for social media marketing, the next challenge could be formulating a healthcare content marketing strategy.
Successful brands are not the product of a one-time effort but are living, breathing entities that require maintenance in order to stay relevant.
One of the most prominent cases we encounter when meeting with new clients that are struggling with their demand generation process is the lack of a marketing strategy.
Consumers are online and marketers need to prioritize digital brand touch points. Most companies understand that they need to have some kind of digital presence, but what does a healthy brand look like online?
Lead generation, lead scoring and lead nurturing are all important components of your marketing process.
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