Naked Brands Are Healthy
Similar to how people can feel nervous about nakedness and the idea of being vulnerable and exposed, brands can also fear nakedness. Brands share the same concerns, such as whether or not they look good, what people think, and what people might say about them. Some brands react to this fear by covering up, hiding, or “dressing up” to distract from their naked selves. However, today’s consumers are demanding authenticity and transparency, and naked brands are healthy brands that win in the marketplace.