Improving the Healthcare Experience: Digital Health, Wearables, and Medical Convention Booths
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy.
This week’s selected articles highlight how important it is to design for user experience. Whether you’re creating a mobile app, a wearable, or a trade show booth, the healthcare experience matters.

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If you’re using landing pages to get newsletter signups, ebook downloads, or new leads, your success is completely dependent on whether or not people are clicking on your CTA button. The design of your CTA button can have a major impact on whether or not people take action. The devil can be in the details, too. Small changes like button color, font size, or even a single word can have a big impact on conversion rates.
Here are 5 tips for CTA buttons that get more clicks:
1. Use contrast.

It’s a good idea to use contrasting colors.

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This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy.
Nutrition Tracking Made Easy – Jawbone Makes App Improvements
Many people are attracted to the idea of tracking what they eat. They just don’t like inputting the data. The latest app update for the Up fitness band offers a totally updated food tracking experience.

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In the same way that basketball players spend time training to get better at free throws, you can optimize your landing pages to get better at lead conversion. A free throw is the chance to shoot unguarded, hence the name, “free throw.” In marketing, if you drive a user to your landing page, you have the opportunity to convert without as much noise. The secret to winning in both of these situations is practice, practice, practice.

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This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy.

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Underdogs Have to Fight Hard
Do you feel like your brand is the underdog? You might say to your team, “but we have a smaller marketing budget than our competitors.” You might feel like it’s a long, uphill battle against big corporations. Penetrating a market with established competitors can be difficult, even if you have innovative technology that’s superior or are offering something no one else can claim to offer.
It’s Not Enough to Be Better
It seems as though offering the best solution to your audience’s problem(s) should be enough.

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