ParkerWhite Blog

Summer isn’t the time for your business to cool off, it’s the time to heat it up.  Your summer marketing promotion will be successful if you follow these 9 rules:
1. Integrate online and offline efforts 
Make sure that you integrate your marketing promotion online and offline efforts. This means that the messaging and offers are consistent across your print, broadcast, website and social media channels during your marketing promotion (and ideally always).
2. Maintain consistency for maximum results
Be mindful so that you use the same branding across channels.

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Jethro Ames, Art Director at ParkerWhite, is a huge fan of the 6-second video app, Vine. As an artist, Vine allows him to fuel his creativity into a fun and whimsical medium. He takes the 6-second opportunity to tickle us with laughter and widen our eyes in amazement. Now, he’s earned an award from the Tribeca #6SECFILMS Contest, a part of the Tribeca Film Festival.
THE TRIBECA FILM FESTIVAL
As a group of film enthusiasts, Tribeca had a natural affinity for the Vine app.

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What makes for good agency-client relationships? ParkerWhite’s Digital Director, Richard Morrow, Senior Designer, Jethro Ames, and Account Manager, Tyson Misleh weigh in to provide insights about what makes things run smoothly from each of their respective perspective
RICHARD MORROW
Q. What’s the key to a good client-agency relationship from the Digital Director perspective?
A. “Everyone’s going to say communication. It takes understanding of objectives and an understanding of the current business situation. A small startup is different than a large established business.

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Consumers are online and medical marketers need to follow suit. Most companies understand that they need to have some kind of presence online, but what does a healthy brand look like online? Is it okay to just have a web page? Does your company need to utilize social media to connect with patients? How does your online presence look and feel for decision-makers and buyers? Having a strong online brand is about more than just showing up. It’s not enough to just claim your stake on the web anymore; companies need to establish a digital brand identity as part of their medical marketing.

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Facebook is reportedly working on introducing the hashtag as a way to group conversations. It’s another sign of the fiercely competitive battle for advertising dollars between Facebook and Twitter. Twitter is beginning to nip at Facebook’s heels, as the micro-blogging site attracts marketers hungry for real-time opportunities to connect with consumers. Hashtags were born on Twitter, and are a part of its history and association.  Marketers have utilized hashtags to steer conversations, to gain awareness with trending hashtags, and to connect offline efforts to the digital space.

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B2B marketing videos can be powerful tools for persuasion. A video can be used on a website, at tradeshows, in lobbies, and have a life of its own on YouTube. According to Brainshark, 70% of B2B marketers use some form of online video with their overall strategies. Videos enable technical or jargon-filled content to be put into an easily digestible format. To make sales, the decision-maker must fully understand the benefits of your product or service. A video is an easy way to convey these benefits with words and imagery that can be a powerful selling tool.

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