Summer isn’t the time for your business to cool off, it’s the time to heat it up. Your summer marketing promotion will be successful if you follow these 9 rules:
1. Integrate online and offline efforts
Make sure that you integrate your marketing promotion online and offline efforts. This means that the messaging and offers are consistent across your print, broadcast, website and social media channels during your marketing promotion (and ideally always).
2. Maintain consistency for maximum results
Be mindful so that you use the same branding across channels.