This article is part of ParkerWhite’s weekly series, a roundup of the latest news for healthcare marketers and what it means for your marketing strategy. Like what you’re reading? Don’t forget to subscribe by email. Think you know someone who would enjoy the article? Forward this to a friend.
This week we saw signs of growth for breakfast, healthcare IT, and fitness apps.
On The Go Breakfast Is Big Business
While the fast food chains are currently fighting to gain market share with breakfast offerings, other industries are looking to take a bite out of the breakfast market.

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Facebook Announces They Will Target “Like-Bait”
Facebook’s announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook. Brand posts that explicitly ask for “likes,” comments, or shares will be less likely to appear in users’ newsfeeds. This article will explore what this change means for marketers and how this reflects a greater shift in the way brands use social media.

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The healthcare industry is feeling the effects of the ACA and adapting to changes through innovative medical device design, better consumer engagement, highly targeted marketing, and a better experience across the entire continuum of care.
1. ACA fuels more thoughtful medical device design.

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Email marketing is an easy and efficient way to keep in contact with prospects and clients to grow your business.
You can deliver beautifully designed messaging at optimal times to reach your targets more effectively. With digital marketing constantly evolving, an improved approach to your email practices can help boost your overall marketing program and nurture leads to conversion.
A solid digital marketing strategy needs a strong email strategy.

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Everyone wants social media ROI, but not everyone has the discipline to execute on strategy
If you want to see social media ROI you need to create personas, and, more importantly, you need the discipline to create every single piece of content and message in alignment with personas. You may be trying to build a fan base on social media, but at the end of the day you’re responsible for reaching business goals.

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Pinterest patient education leverages visuals and a powerful sharing network
Pinterest is a great medium for healthcare brands to communicate visually and reach a large audience of patients. New data from ShareThis reveals Pinterest was the fastest growing sharing channel in 2013 and thirst most popular sharing channel overall (beating email). The data reveals that women dominate Pinterest, accounting for 6.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest.

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