The future of successful branding and marketing lies in proper utilization of the digital marketplace. PW Digital has the intelligence and technology to help you achieve success.
With over 10 years of experience in the digital marketing arena, our head digital strategist has implemented new systems and technologies to increase our service offerings. Beyond the traditional web development, we are now able to customize a digital marketing plan for you that includes: email marketing, CMS development, SEO, social media, pay-per-click campaign management, campaign analytics and mobile apps. This is just a quick overview of the new services available to you.
You may have noticed there are 2 tabs on the right hand side of our site. One of those tabs will take you to the new PW Digital site. Go ahead, check it out. You’ll notice that the site design is the same as our current ParkerWhite site, but the content is strictly focused on all the ways we can help you kick off or grow your digital marketing.
Along with providing you great service and unmatched creative, the PW Digital team also wants to share their intelligence with you. With so many information outlets at your disposal, the clutter can make it difficult to get clear answers to your questions. Our goal is to address the questions we hear every day from our clients, answer them in a concise and direct way, and then offer them to you in the form of white papers, lists and blog posts.
The launch of our new division also comes with the launch of our first white paper, “Getting Your Email Read: A Guide to Best Practices for Email Marketing,” the first document in a three-part series focused on email marketing. Download the white paper and read more about PW Digital by following this link. While you’re there, sign up for our email list to make sure you receive parts two and three.
There will also be new additions to the PW Digital team. New members that bring the unique thinking and skill set necessary to continue our growth. Stay tuned.
If there are any other digital marketing areas you’d like to know more about, leave us a comment below, follow us on Twitter, or drop us a line.
- Posted by: Keith 4.28.2010 at 1:53 pm
Unless you’ve been living under a rock, you’re probably aware that last week Apple announced the newest addition to their lineup, the iPad. After months of speculation, leaked specs, pricing suppositions and hundreds of leaked photos and imagined renderings, Steve Jobs came on stage and showed off what he calls a “magical and revolutionary” device. The initial response was mostly ho-hum at best and the throng expecting a life changing device was left mostly unsatisfied.
Personally, I was initially excited and intrigued when Steve first showed off the device, but as he went through his demo and brought game developers on stage to show off their work, then highlighted items I found to be extremely dull (I’m looking at you iWork) I found myself less and less interested in the device and instead thinking about “what could have been.” Judging from the response I’m seeing on most gadget focused websites, I’m not alone.
But then I took a step back, this is a company that is forecast their Q1 revenue at over $15B, so obviously they’re doing something right. In looking at their product launch, there were many elements that jumped out at me at that I can apply to my business process. These elements fall on the agency side as well as on the client side. Let’s take a look at some of these.
- Build a buzz
I’m not breaking new ground when I say this, but no one knows how to build a buzz better than Apple. If you follow their activity closely, you’ve probably been expecting a table announcement for several months. There are literally thousands of websites who do nothing but speculate on what Apple is going to do next. Apple of course never addresses any of these items publicly (as anyone who has ever asked an Apple Genius knows firsthand) but more importantly, they never try to stop the speculation.
Read the rest of this entry »
- Posted by: Oscar 2.1.2010 at 5:13 pm
A group called Unplug design has come up with a new idea for the UN and Red Cross. They designed packages for the UN and Red Cross to deliver supplies in, but these aren’t just the regular boxes that the citizens of these third world countries are used to.
These new packages have patterns on them that can be used to make a soccer ball once the contents of the packages are taken out. In countries where children make soccer balls from dirt, string, coconut leaves or plastic bags the organizations could take time to help the children put together the balls and create positive relationships with the children.
For more information visit Unplug Design.
- Posted by: Corey 1.12.2010 at 11:11 am
Congratulations goes out to our Oscar and Christina Lutteroth who had their first baby early this morning. Baby Sebastian welcome to the world!
- Posted by: Corey 12.10.2009 at 10:45 am
In my post last week I linked to an article that talked about measuring the ROI of Social Media. I also discussed the importance currently being placed on implementing a social media strategy into your campaign. With posts like mine, and hundreds of others like it across the web, people are starting to turn to social media as the solution for every conceivable problem. From HR to PR, “experts” are selling different social media campaigns as a one-size-fits-all solution.
The truth is, even though social media can help you solve a lot of your problems, it is by no means a stand alone savior. Develop a strategy, set aside a budget, implement a strong team and make it a part of your overall plan and then it becomes a wonderful tool. But without all these things in place, it just becomes another failed experiment.
With that in mind, I came across an excellent article by BL Ochman (@whatsnext) titled “10 Things Social Media Can’t Do” that does a good job of discussing the shortcomings of social media. Here is an excerpt:
Social media can’t:
1. Substitute for marketing strategy
A Twitter campaign, or a Facebook page that announces your weekly specials is not a marketing strategy.
2. Succeed without top management buy-in
Social media requires a way of thinking that includes willingness to listen to customers, make changes based on feedback, and trust employees to talk to customers.
The culture of fear (of job loss, of losing message control, of change) is ingrained in corporate cultures. Top management has to want to change.
You can read the full article here.
Do you agree/disagree with these viewpoints? Is there anything that was left out?
- Posted by: Oscar 11.2.2009 at 1:11 pm
A big part of my job involves going to new client meetings and pitching ParkerWhite. I am selling our agency, explaining why we’re the best and often laying out 2 or 3 potential campaigns for the client that we think would be successful. I have been preparing this same pitch (or a variation of it) for about the past 8 years and inevitably the same questions always come up.
- How much will it cost?
- How will you measure the success?
- What is my ROI?
The answers to these questions have always been fairly cut and dry. It will cost you x amount, we’ll incorporate <insert your favorite analytics tool> into your website and your ROI is going to be <ROI formula>. Simple.
Now that social media has entered the picture and become an integral part of most campaigns, I’m being asked the same questions but finding them more difficult to answer. I can still use my favorite analytics tool to gauge visitors to some degree and using my ROI formula I can derive a number, but does that number really capture the success of social media?
How do I place a dollar value on a new twitter follower, or on 6 new posts to my facebook fan page? More importantly, how does the marketing director (my client) take these numbers back to his boss and convince him/her that it was a success?
In my eternal quest to answer this question, not only for myself but for my clients, I stumbled across this amazing presentation from the Social Fresh Conference. Olivier Blanchard (@thebrandbuilder) from Brand Builder Marketing does an excellent job of outlining the basics of Social Media ROI in his presentation:
Is there anything you would add?
- Posted by: Oscar 10.28.2009 at 10:11 am
As more and more companies begin to realize the importance of implementing social media into their marketing plan; brand managers, marketing directors and other personnel are questioning how to best lay out a strategic plan that is in line with everything else they do.
This article from Social Media Examiner does an excellent job of outlining “The 5 Essential Pillars of a Social Media Campaign”.
The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.
You can read the full article here:
“The 5 Essential Pillars of a Social Media Campaign”
Does your company have these 5 essentials in place? If not, what are you missing?
- Posted by: Oscar 10.15.2009 at 10:20 am
We are into our last week of the Hansen’s Loves San Francisco campaign. We have been overwhelmed (but in the good, no great way) with the visits to the site and the positive interactions that people are having with the street team. We’ve had a lot of fun working with our tweeps and street team and I think it’s safe to say we’ve made a lot of new friends.
If you haven’t yet, go take a look at the creative shots people came up with the past three weeks and vote for this week’s winner. Remember, your votes help out San Francisco school gardens because Hansen’s donates 10 cents for each click to the National Gardening Association!
- Posted by: Corey 9.25.2009 at 3:27 pm
Wednesday morning Oscar and I ventured out in the early hours of the morning to spend some time chatting with other people around town who are passionate about social media. Once a month for the past four months we have been meeting up for the Social Media Breakfast at a place called Milano Coffee in Mission Valley.
Normally 7:30am is not a time of morning I like to see outside of pajamas but for Social Media Breakfast I rarely grumble as I get ready and drive down to the meeting spot. I think my enthusiasm for this meet-up comes from the company and the content we discuss on our monthly breakfast morning.
We share our beliefs and helpful tips on how to connect with our friends, fans and followers on our profiles. We discuss hurdles we have run into in our social media lives.
There are also presentations during these meet ups. Two sessions ago our very own Oscar presented about the Hansen’s Loves San Diego campaign we did. This last meeting the lovely ladies Ginger and Erika from Souplantation did a presentation about how they integrated their social media profiles into everything they did with the company. I may be biased because I love Souplantation and work with Oscar but I found both presentations to be informative and interesting. I’m looking forward to next month to see who is going to present!
If you, our dear readers, are in San Diego and are interested in social media at all you should stop by and see the magic that happens for yourself.
To get more information and updates on the next meeting take a look at @SMBSD on twitter.
Hope to see you there.
And if you have any social media meet ups that you love share them with us. We are always looking for new friends on and off of twitter.
- Posted by: Corey 9.23.2009 at 4:15 pm
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