ParkerWhite Blog

There must be black holes in the floors of most trade shows because that’s where a lot of your leads seem to end up. Consider the fact that “non-fulfillment” by exhibitors is one of the top complaints by trade show attendees who actually ask for more information. Companies under the gun to show a return for their investments are now recognizing that every lead that falls through the cracks is lost revenue. As a result, lead-generation systems are being upgraded in a big way for 2012. So how do you close the loop? A consistent, systemized approach is required.

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Establishing a presence and integrating your social media channels into your marketing plan is nothing new. However, merely creating an online presence, posting content and integrating widgets and links on your website is no longer enough to generate results. Marketing firms often convince clients that they must put focus (and dollars) into each and every outlet. While for some businesses, this is an ideal tactic, it appears that many marketers and businesses alike are losing sight of what works best for a particular business to reach their target consumers.

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In late September, the ParkerWhite Brand Interactive team added its newest member, Tyson Misleh as Senior Account Manager. A Florida native, Tyson brings 8+ years of travel/tourism and hospitality industry branding experience with him.

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B2B marketing has come a long way since the days of cold calling, direct mail and dropping off brochures.  Now understanding the web usage, social media, media selection, SEO and SEM are the baseline of a marketer’s knowledge.  Today’s marketers must be excellent at integrated marketing to clearly understand their prospect’s needs and find the best ways to create an emotional connection to the brand. Successful marketing professionals also need to understand how to identify which tactics work and which need to be reconsidered.

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Every organization today needs to monitor and perfect their digital marketing plan to be successful.   Customers are being driven to the Internet to make purchases or educated buying decisions.  Companies without a strong digital marketing plan are not only improperly servicing their clients but they are loosing customers to those companies that have an adaptive digital marketing strategy and plan.
The following 5 tips outline how you can guide you and your organization through creating a simple, but effective digital marketing plan.

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July is the middle of the year and a great time to give your marketing a check up!
1. Check all of your interactive marketing techniques and integration through your marketing dept. or marketing agency.

Does all your marketing tie back to the website or microsite’s specific pages?
Is all of your calls to action clear and track able.
Are you gaining “lift” from your integrated marketing efforts?

2.

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