Branding

The American Marketing Association (AMA) defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
We asked our team what their favorite brand is and here is what they said:
Tyson Misleh: For this week’s blog, I was asked the following: “What’s your favorite brand, and why?”   With all the stuff that I love, all the toys I have and all the activities that compete for my time – there’s no shortage of possible answers.

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This article is well worth republishing in our blog. Take the time to read this 5 minute article and then implement just 5 of the 8 ideas for great marketing ROI in 2012!
8 Bold Resolutions For Marketers | CMO.com http://shar.es/oSHXS .

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Long lines, grumpy people and 4am wake up calls…it must be the holiday shopping season again.  While every company out there will be peddling their products and/or services over the next 5 weeks, some will be more successful than others.  And, while there are several methods that will be deployed – one of my all time favorites is leaning on humor.  Take a short break from planning your Black Friday route to success and enjoy a laugh by watching the commercials below.

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We asked our team what “We Give Brands Life” means to them. Here’s what they had to say:
Cindy White:
Whether working with an existing brand or launching a new brand or product, we work to establish a brand’s unique essence and then bring it to life by creating an image, personality and voice that represents that unique essence. It becomes a living entity that grows and matures, and eventually occupies a clear mental symbol of how people view and perceive the brand.

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Marketing is changing and evolving at a rapid pace, here are five major initiatives to implement in 2012.
1. Customer Experience Management Is A Necessity!

Customer experience management is growing in leaps and bounds—a tool that marketers should be using to gain advantages for their companies and their customers. In fact, CEM is increasingly vital in a digital world in which company reputations and customer loyalty can be gained or lost in an instant.
2.Strategy Is King
Focus on the right strategy, and you’ll develop a winning marketing formula.

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Establishing a presence and integrating your social media channels into your marketing plan is nothing new. However, merely creating an online presence, posting content and integrating widgets and links on your website is no longer enough to generate results. Marketing firms often convince clients that they must put focus (and dollars) into each and every outlet. While for some businesses, this is an ideal tactic, it appears that many marketers and businesses alike are losing sight of what works best for a particular business to reach their target consumers.

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