37 schools entered for a chance to win our garden grant, as Hansen’s made a significant charitable donation to the National Gardening Association.

Hansen’s wanted to create a fun, energy-packed and memorable campaign focused on their top market, the San Francisco Bay Area. Building on the success we had with the Hansen’s Loves San Diego campaign, we created a 6-week extravaganza featuring an online photo contest, wrapped Smart Cars for street team sampling and contest promotion, and tied PR to a charitable cause donating 10¢ for every vote toward putting gardens in San Francisco schools.

On top of handling all the creative and programming duties, we incorporated a comprehensive social media campaign to build awareness and drive participants to the site.

At the conclusion of the campaign, the numbers surpassed all expectations. The microsite received over 15,000 visitors and over 100,000 page views.

Our street teams handed out over 15,000 soda samples throughout the Bay Area. The campaign and cause was picked up on local TV and radio and in total had over 1 million impressions.

Hansen’s Natural now has over 1,000 combined twitter followers and facebook fans.

37 schools entered for a chance to win our garden grant, as Hansen’s made a significant charitable donation to the National Gardening Association.