Parker White
Fresh Thinking
Fresh. Differentiated. Desired. It takes fresh, strategic thinking to create convergent marketing programs that effectively speak to your customers at multiple touch points. The practice of marketing is becoming increasingly customer-centric, so design of the total customer experience is an essential component of brand differentiation.

Convergent marketing allows your brand to reach customers on their terms. By first identifying who they are and what they value, we can deliver proactive internal and external marketing programs that are targeted to your customers' needs and optimized for maximum return.
The buzz marketing team at ParkerWhite is focused on opening new doors and finding new ways to reach your targets. We are constantly striving to create experiences that are unexpected, influential and ground swelling. The world of marketing is changing. To be successful, you need to adapt to new communication tactics that reach your targets on their terms.

Our buzz marketing services include: Public Relations, Guerilla and Grassroots Tactics, Brand Ambassador and Street Team Programs, Viral and Event Marketing.
The main purpose of digital marketing is to generate positive consumer conversations that deliver measurable brand value. We build e-marketing strategies that fit into your overall marketing plan. We do this for companies struggling to link marketing information with digital technologies in order to produce a more targeted, customer-centric approach to their marketing and communications programs.

The scope of our digital services range from the creation and maintenance of compelling websites with SEO and SEM strategies, to buzz-generating viral marketing and social networking programs – all tied back to online tracking and reporting tools.
Good advertising helps sell a product. It embodies what a brand is and who should buy it. Great advertising tells a story. It creates a unique experience for the consumer – an experience that is inviting, relevant, and memorable. At ParkerWhite, we create communications that are simple, powerful and deliver great results.
Where image is king and perception is everything, design plays a key roll in creating desire. Good design makes people stop and take notice. It engages them emotionally with a brand – makes them look twice, touch it, remember it, and ultimately select it. Whether it’s a beautiful package, an engaging direct mailer, or a sleek brochure, design stands out from the rest and is a direct reflection of your brand.

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230 Birmingham Drive, Cardiff by the Sea, CA 92007 • 760.783.2020