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Marketing strategy for healthy brands.

Empowered Patients: 3 Twitter Users Inspiring Awareness

By  Lindsey Weintraub   Social Media Strategist | December 05,2012

Monday, we wrote about how social media has empowered patients. There are many ways that social media inspires us to connect with each other and share information, and healthcare is no exception. Today, we thought we’d share three people on Twitter who have used social media to share their stories and inspire others. Facing scary health challenges, each of these three people has used their stories to spread awareness and motivate others. Their accomplishments alone would be admirable, but their spirits are the strongest illumination, reminding us of the power we have as individuals to make a difference.

Meet these three empowered patients:

 

Andrea Nugent


Andrea has bravely battled Epilepsy and Breast Cancer. Throughout her journey, she has grown from suffering in silence to talking openly about Epilepsy and Breast Cancer. Now she’s on a mission to spread the word about both diseases. She runs a nonprofit group and has written three books, all while being a single mom.

Keegan Taberner



This 18-year-old honor roll student from Campbell River, Canada, sailed 800 miles circumnavigating Vancouver Island to raise money and awareness for Juvenile Diabetes. His website states: Diabetes management and its complications have always been a large part of Keegan’s life over the past sixteen years, but he has always made a point of not letting it restrict him in the pursuit of his dreams. Now Keegan wants to help with the research, treatment and curing of diabetes, as well as show other diabetics that you shouldn’t let diabetes restrict your life; You can do something amazing!

Katherine K Leon


After surviving spontaneous coronary artery dissection (SCAD) and double bypass surgery, Katherine searched the Internet to connect with other survivors. Taking matters into her own hands, she collected the basic information of 86 women on the Inspire hosted WomenHeart online support community. She took this information to Mayo Clinic, where she joined forces with Dr. Sharonne Hayes, who has taken on the cause, and together with Dr. Marysia Tweet, two research studies are in progress.

 

Your turn: do you know of any inspiring empowered patients? Share with us in the comments below!

Lindsey Weintraub is passionate about solving business challenges through the digital trifecta of social, content, and email.

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