INSIGHTS

Marketing strategy for healthy brands.

Introducing our New B2B Branding Google Plus Community

By  Lindsey Weintraub   Social Media Strategist | February 22,2013

B2B BrandingDo you work in the B2B space? Are you looking to add some oomph to flat sales? Do you feel behind with new marketing technologies? Join our Google Plus Community to discuss effective B2B branding and marketing strategies.

We will be discussing various issues B2B marketers and salespeople face, with strategies and tips to better equip your company. We are interested in discussing these issues with B2B executives, Brand Managers, Marketing Directors, Communications Directors, and other industry peers. We aim to provide an outlet for interested professionals to voice their concerns, ask questions, share news and information, get feedback, and stay up-to-date on industry news and trends.

Whether you are looking to adjust your brand messaging to be more on target, launch a new product, or increase website traffic, we will be covering a bevy of topics that will help you build a strong B2B brand, and boost sales in an increasingly digital world.

 

ParkerWhite focuses on giving brands life, or humanizing B2B brands to appeal to the ultimate receiver of messages: real people. At the end of the day though, we’re about ROI, and we like to talk about real strategies that produce real results.

B2B brands are facing changes to the marketplace in a world that is increasingly focused on digital outlets for communications. To stay a healthy brand, you can’t be satisfied with the status quo. You have to always be changing and adapting to the ever-evolving marketplace. It’s not enough to have a website. Your website must be easy-to-navigate, look as high-quality as the work you do, provide the right information, and render well in both mobile devices and tablets.

Social Media Marketing is not just for B2C companies anymore; all kinds of B2B marketers are taking a bite out of social media channels and getting results. The challenge for B2B marketers is how to successfully integrate into these new channels to satisfy your target market before competitors cannibalize you.

There’s always someone on your tail in today’s globalized marketplace. Brands must constantly be innovating, listening to the needs of their consumers, communicating their unique offerings, and finding ways to satisfy customers beyond what other firms are doing.

Join our Google Plus B2B Branding Community to discuss these issues and more.

Lindsey Weintraub is passionate about solving business challenges through the digital trifecta of social, content, and email.

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