January 05, 2013

ParkerWhite’s Healthcare Roundup

Here are 5 stories we enjoyed this week with a focus on healthcare social media (#HCSM). With the start of a new year there are many exciting things to look forward to in 2013. Enjoy!

Social Listening for Pharma Relationship Marketing

Ragan’s Health Care Communication News writes about a project they are working on for a client that involves social listening across many social networks and 7 different countries. With access to billions of users thoughts, one may have thought the amount of data they were able to compile would be outrageous, but Ragan reports that they whittled it down to only 629 relevant conversations. To narrow it down even further, only 36 were brand mentions. Read the story to find out what they learned from the experience.

5 Easy Ways to Drive Traffic to Your Healthcare Website or Blog

This article gives a nice overview of the tools that you can use to drive traffic to your website or blog. Keywords, social bookmarks, social media, and an email signature are all good ways to generate traffic. However, just like anything worthwhile, it’s obviously not as simple as signing up for a Twitter account or submitting a link to Digg. This is a good start though in terms of where to put your efforts. Like always, strategy is key.

Top Medical Social Media Stories of 2012: Month by Month

Another good article from one of our favorites, Berci shares a comprehensive overview of what was going on in the medical community on social media channels for all of 2012. It’s a great way to get familiarized with a large quantity of content. You can see what kinds of work is being done in terms of social media campaigns and also see what kinds of information and content people is resonating with people.

Social Media Now Tracks Flu Faster than CDC

More and more we are discovering the incredible power of social media for healthcare.  This time it is for understanding the spread of sickness. According to tech news website All Things Digital, this year’s flu season was predicted by Sickweather.com, a social media health website, six weeks before the Centers for Disease Control and Prevention (CDC) did.

2013: The Year of Digital Health

According to Forbes writer John Nosta, “the curve of innovation will shift and place us all on a new course for managing dieasea and wellness.” He names several touchpoints of change, including explosive new technology, the caldron of connectivity, the power of cool, and pharma’s search for new meaning, among many others. It’s an exciting time for healthcare and there are many changes on the horizon.

 

What do you think? What changes are you looking forward to in 2013? What articles did you think were important this week? Share your thoughts with us.