Staff

Cindy White

Specializing in brand development and advertising design for the past 24 years, Cindy is the creative force behind our numerous award-winning campaigns in both the consumer and business-to-business environments. As the Chief Branding Officer and Creative Director at ParkerWhite, Cindy leads her team to repeatedly develop branding and marketing campaigns that redefine brands, engage consumers and deliver positive results for our clients. Her experience in diverse industry segments, coupled with her ability to build and mentor strong teams has provided our clients with unparalleled creative resources and expertise to achieve their business objectives.

Education: The Advertising Arts Institute, Advertising & Design Diploma

Keith White

Keith brings over 20 years of brand development, digital strategy, and Web site development. Keith works with our clients to help grow their online presence and building measurable results. He provides support to our multi-disciplinary teams of digital designers, developers, information architects and account managers by establishing and sustaining the thought leadership and strategy that will guide desired project goals. Keith has a true passion for digital technologies and emerging trends and is at the forefront of leading our clients and pushing our vendors to implement new strategies for creating engaging and personalized experiences on the web.

Education: University of California, San Diego, B.A. in Biology

Richard Morrow

Richard has over 12 years experience as a marketer, creative, and manager for various B2B and B2C corporations. Richard focuses on the comprehensive online strategy, visual user interface design, information architecture and user experience for all projects. In his role as User Experience Specialist, Richard works with our clients to gathering functional and user requirements, creating user profiles and scenarios, planning and executing user interviews. He leads the design of the information architecture and user interface, developing UI prototypes, and documenting user interface design standards and guidelines. He works with the design team to execute on the user centered design objectives and Web site goals to provide an optimal Web site experience.

Education: Cal State University Fullerton, M.A. Communications, Emphasis in Branding; B.A. Communications, Emphasis in Creative Advertising

Jethro Ames

Jet has over 8 years of Web design experience. He specializes in digital design interface, Web site design and digital illustration. Jet provides a detailed eye to usability, user interfaces and complex interactions when designing and developing for HTML and Flash-based websites. Jet has intimate knowledge of mobile user interface design and typography. His knack for matching brands to unique styles makes him a valuable asset to the ParkerWhite team. In his 4 years at ParkerWhite, he has worked with a range of clients in multiple arenas. He continues to produce top notch creative and has been honored with multiple Addys for his web and advertising work.

Education: Cal State University Long Beach, B.A. Art, Emphasis in Graphic Design

Tyson Misleh

With over eight years of marketing experience, and five years as a small business owner, Tyson has developed an intimate understanding of what drives consumer action. He is continually immersed in up-and-coming technologies/trends and has a passion for statistical analysis. Additionally, his background in the hospitality industry has equipped him to effectively stay in-tune with client needs and provide an unmatched level of account services.
Education: The University of Florida, College of Journalism and Mass Communications, Advertising Major/History Minor

Jenny Farnsworth

With over 6 years of advertising, media and marketing experience in the U.S. and international markets, Jenny has become a firm believer of creating extraordinary customer experiences through integrated communication. Having worked on the agency side – as well as the client side, she understands how to effectively navigate, communicate and foresee what needs to get done to drive a project forward. She has a passion for social media and taking brands to the next level just by listening and engaging their customers in conversations.

Education: Berghs School of Communication, Marketing Communications; University of San Diego, Professional Diploma, Business Management with Marketing emphasis

Becky Clarkson

Becky gracefully navigates the space between whimsy and sensibility. Having spent time working with Disney, Hasbro and Mattel, she is a business savvy designer able to deliver projects that meet the client’s needs, but also have a touch of fun. Her love of expensive paper and typography is evident in all of her branding projects.

Education: California Polytechnic State University, San Luis Obispo, B.S. Art & Design.

David Gumner

David brings over 25 years of brand marketing, sales, consumer and trade promotion experience to the ParkerWhite team. David is a classically trained consumer packaged goods marketer, beginning his career at Procter & Gamble followed by Kraft Foods. Throughout his career, he has focused on building powerful, iconic consumer brands in the marketplace. David’s brand-building approach is based on understanding and analysis of consumer trends and marketplace needs – utilizing consumer research and data-driven trend analysis – and delivering products and services to best capitalize on trends and best deliver benefits fulfilling identified needs. David has successfully launched, grown, and nurtured many popular consumer brands working with Nature’s Way, Wholefoods, Next Proteins and Metabolife.

Claudia Russell

For the over 20 years, Claudia has been working with company’s senior executives to define, articulate and execute growth strategies for large, small and start up companies in the biotechnology and medical device industries. She has led Strategy & Innovation for Cardinal Health and was the chief architect for repositioning Alaris Medical Systems business from an IV Pump company to an IV Medication Safety company, resulting in a more clearly defined basis of product differentiation and ultimately increasing its price by 40% while taking share in the market. Claudia has a decade of experience with early to mid-stage companies, including: HemoTherapies, where she was responsible for introducing a novel treatment for Liver Disease to the market and; CareMonitor, Inc., a technology communications company serving the home care market. Prior to beginning her business career, Claudia, was employed as an RN at the Massachusetts General Hospital in Boston, MA, both in critical care and nursing management with emphasis in Medicine and Cardiology.

Education: MBA from Simmons College in Boston, MA, a BS degree in Psychology from Emmanuel College in Boston, and a Diploma in Nursing from Massachusetts General Hospital