Is your social media creating a community? Follow the Seven Top Performers secrets to Social Media ROI.
Incorporating your current marketing campaign or brand voice through social media channels isn’t “social.” It’s marketing. Nothing has really changed to your customers.
You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is you are buying the same digital marketing campaigns you were buying the last couple of years, except now, they also include Facebook, Twitter and YouTube. You can call it “social” all you want, but it isn’t a matter of how many people click “follow” or “like” on your stuff.