Five tips for improving the ROI on your B2B social media:
Tip 1: Do not start or continue without a strategic plan.
Know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationships. Create a clearly articulated plan that anyone in the company can follow.
Tip 2: Have a social media policy in place.
Your social media policy should outline how employees behave in the online universe during and outside of work. It should include education on style preferences and confidentiality.