Today ninety percent of Internet users, and over 76% of all Americans, use email, social networks, mobile apps and word-of-mouth/user-generated content sites for researching and making decisions on using your brand. Second only to search marketing in terms of spend, online marketing is doubling in budget spend very year. The five rules of one to one marketing share a core attribute: they are customer-centric.
ParkerWhite handles a number of email marketing accounts with a variety of clients. We do everything from developing the message, to designing the artwork, programming the email and managing the spam testing, sending and tracking (you can read my white paper to learn more about our services).
As a result I find myself frequently making presentations to new and existing clients about how to implement email marketing into their overall marketing plans and recently I have had the same question asked of me multiple times.