Is Your Brand Capable Of Growth?
A great brand is one you want to live your life by, one you trust and hang on to while everything around you is changing, one that articulates the type of company you are or want to be, one that enables your company to do what you couldn’t otherwise achieve.
Most brands are still labels, relying too strongly on brand names and logos, and focused too heavily on the companies and products that they help identify. They are articulated through superficial taglines, and delivered through generic service.