Move over QR codes, NFC wants Center Stage.

Just when QR codes were heading into the national awareness spotlight, another technology is pushing for center stage. If you have never heard of a QR code, chances are you’ve seen one. The concept is simple: scan a QR code with your smartphone to get more information about a product, business, or whatever else the code’s embedded info is promoting. The recent rise in the US of QR codes has been fueled by the increasing popularity of smartphones.

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Can QR Codes Find A Home In B2B Marketing?

QR scanning in North America increased 1,200 percent in the last six months. Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology on the rise. We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action
First, here are a few examples of what a QR code can do for your company.

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