As the head of our digital division here at ParkerWhite, when I introduce myself to a new or prospective client there are lot of assumptions immediately made based on my title.
The main assumption being that they are talking to someone who knows absolutely everything there is to know about all things related to the internet and technology.
Tip 1: Do not start or continue without a strategic plan.
Know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationships. Create a clearly articulated plan that anyone in the company can follow.
Tip 2: Have a social media policy in place.
Your social media policy should outline how employees behave in the online universe during and outside of work. It should include education on style preferences and confidentiality.