Is Sales and Marketing Alignment Possible?
Much is happening in the business community these days that’s having a huge impact on marketing and selling. A convergence of multiple factors makes it increasingly difficult for companies to crack into accounts and increase sales:
Corporations are in a continual state of flux. Companies keep getting bigger and more global. Reorganizations, rightsizing and restructuring are everyday occurrences.
Companies are running lean-and-mean. Everyone has way too much to do and way too little time to do it. Many marketers are overworked and stressed out.