The importance of UX
As digital marketing becomes a bigger part of every company’s branding plan, there is a natural desire and expectation for new technology, more interactivity, and more bells & whistles. Brands are no longer content reaching their users via websites and email. With the wide adoption of SmartPhones and portable devices (iPads, netbooks, etc.) brands now want to create custom apps, mobile specific web pages, engaging QR codes, and they want to launch them before their competitor does so they can start preparing for the next wave of technology.