July is the middle of the year and a great time to give your marketing a check up!

1. Check all of your interactive marketing techniques and integration through your marketing dept. or marketing agency.

• Does all your marketing tie back to the website or microsite’s specific pages?
• Is all of your calls to action clear and track able.
• Are you gaining “lift” from your integrated marketing efforts?

2. How up to date is your web site, web site design or digital marketing?

• Have you updated it with new content created in the last 6 months?
• Is your SEO techniques been adjusted and analyzed for better results?
• Are you happy with your conversion rates

3. Review your social media strategy; are you on brand strategy with the messaging?

4. Reevaluate your brand strategy and marketing plan to determine if it relates to where the business is being acquired.

5. Test. Test. Test. Consider multiple forms of testing in each marketing discipline. Consider testing a life long mission.

Take the time to go over these 5 tips with your marketing dept. or marketing agencies. Have them present examples of each category and teach the team to learn from the interaction that this assessment will bring. This 6-month review will create new synergies among the teams as well as renew your marketing voice in the field.