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5 Key Stages To (Re)Launching
Your Medical Device Brand Or Product

Our medical device guru, Keith White, spoke on key topics ParkerWhite defined as being the most essential when preparing to launch, or relaunch a medical device product or brand.

Topics for this 30 minute presentation included:

  • Discovering who you are and where you want to go
  • Positioning and differentiating your brand
  • Creating emotional connections to your brand
  • Diffusing your medical device go-to-market strategy
  • Dissecting your campaign metrics
When: Wednesday, September 23rd, 2015
Time: 10:00am – 10:30am PT