Understanding How to Utilize Marketing Automation

Marketing Automation improves efficiencies and allows marketers to deliver the relevant, personal, and timely content that improves the buyer experience. Consider this:

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  (Source: The Annuitas Group)
• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
  (Source: Gartner Research)
• Companies that use marketing automation save an estimated 15% on creative production.
  (Source: Gartner Research)