Understanding How to Utilize Marketing Automation
Marketing Automation improves efficiencies and allows marketers to deliver the relevant, personal, and timely content that improves the buyer experience. Consider this:
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
(Source: The Annuitas Group) - Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
(Source: Gartner Research) - Companies that use marketing automation save an estimated 15% on creative production.
(Source: Gartner Research)
