Insights

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  8 Rules To Align Your Website With Your Brand Platform

  If your company has an established brand platform template guiding all of your branding and marketing decisions, you may have noticed how pivotal your website is in the communication process.

  

  
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  DTC Marketing – 3 Tips For A More Effective Direct To Consumer Marketing Campaign

  To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?

  

  
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  The 14 Components of a Brand Platform with Examples

  Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.