Insights

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  6 Steps To Ensure You’re Developing An Effective Brand Positioning Strategy

  An effective positioning strategy not only defines the scope of your brand’s communication strategy, it provides a clear direction for all creative content, while ultimately establishing what your brand stands for.

  

  
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  5 Examples of DTC Blog Content for Healthcare Marketers

  Healthcare marketers are using direct-to-consumer marketing to reach patients, expand awareness, provide patient education, and ultimately increase product use in a cost-effective, scalable manner.

  

  
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  Direct to Patient Marketing Checklist: Where to start?

  The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.