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Insights

  • DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model

    In order to accurately and effectively empower patients, not only do you need to understand who they are and where they hang out, you need to understand how they navigate through the patient journey.
  • Should You Use An In-House Marketing Team Or An Outside Agency?

    The benefits and drawbacks of hiring an outside agency versus building your own in-house team
  • 5 Effective Direct to Patient Marketing Campaign Tactics

    To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct to patient marketing campaign?
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  • Brand Strategy for Medical Device Startups - Why It’s Important and What To Focus On

  • Customer-Centric Marketing for Medical Device Brands

  • Launching your Telehealth Product? Here’s what to look for in 2021

  • ParkerWhite Brand Interactive Named a Leading Women-Owned Company for 2020

  • Dos and Don’ts of Social Proof Marketing for Healthcare, B2B, and Healthy Consumer Brands

  • How to Make Your Virtual Event Work Harder for You