Marketing is changing and evolving at a rapid pace, here are five major initiatives to implement in 2012 to increase your marketing ROI:
1. Customer Experience Management Is A Necessity!
Customer experience management is growing in leaps and bounds—a tool that marketers should be using to gain advantages for their companies and their customers. In fact, CEM is increasingly vital in a digital world in which company reputations and customer loyalty can be gained or lost in an instant based upon digital user experience design.
2. Strategy Is King
Focus on the right brand positioning strategy, and you’ll develop a winning marketing formula. The clear strategies get real business results—regardless of the tactics they employ at any given moment. Plan on thrilling customers and prospects by showing how your product or services will help them achieve their goals. Unlock what thrills your customers, and your tactics will be much more effective.
3. Integrate Or Die
Once you’ve nailed the strategy, it’s time to integrate, integrate, integrate. Use all your marketing platforms and expressions to explain how you’ll solve your customers and prospects problems, but don’t stop there. Solve their problems via your website, and outbound marketing, use every possible customer touch point, and your customers and prospects will love you and become brand loyal.
4. Make Your Offline-Online Seamless
You need to understand that each customer’s day is an experience through the online and offline worlds. Customers no longer have simply offline or simply online experiences; they have integrated brand experiences. Remember that offline-online integration requires consistency.
5. Multiplatform Marketing Is Not A Choice
Do not let the future of marketing, pass you by, start getting your strategic, integrated, multiplatform marketing plans in shape. The digital marketing ecosystem is changing fast, and the insightful marketers who adopt these new marketing disciplines will be successful.