Every organization today needs to monitor and perfect their digital marketing plan to be successful. Customers are being driven to the Internet to make purchases or educated buying decisions. Companies without a strong digital marketing plan are not only improperly servicing their clients but they are loosing customers to those companies that have an adaptive digital marketing strategy and plan.
The following 5 tips outline how you can guide you and your organization through creating a simple, but effective digital marketing plan.
Tip 1: Define your Target Market
One effective method to define your target market is to create a target buyer of a particular set of services or products. This typically includes a fictitious buyer’s demographic information, needs, preferences, and biographical information. Typically, multiple buyers are developed in the early stages of a Digital Marketing Plan that represent the spectrum of the target market.
Tip 2: Make Your Digital Marketing More Memorable
Effective content marketing should include storytelling that creates a clear, concise, and compelling narrative that your customers will both remember and repeat. If you tell a great story, you’ll be happy with the memory that you have created on the Web. Your marketing needs to create a picture that is unforgettable. Relevant details build a picture in the minds eye of your prospects. Context is what anchors that image to make it personally memorable.
TIp 3: Prioritize Your Digital/ Social Media Channels
List the most popular digital channels that exist today. Look at each channel individually and try to determine the value that channel could bring to your organization. Value can be defined in many ways, including: # of new visitors, # of new leads, lower cost ($) of sale, etc. Then, independent of the value, look at the effort required to implement your plan across each digital marketing channel. The value-effort score will show you which channels represent “quick wins”. Always start with the quick wins.
Tip 4: Experiment Frequently
Measuring marketing effectiveness and acting on that information in the next cycle of marketing will lead to improvements. This can include alternative executions such as variations in the marketing mix, analyzing performance of different target segments, introducing new tactics, or testing new offers. With a small portion of the total budget for experimentation, new insights can generate leaps in performance.
Tip 5: Use reports
Be sure to not be overwhelmed by the variety of numbers and always keep your Key Performance Indicators (KPIs) in mind. Keeping track on the effect of your strategies will only add to the success of your business. Measuring the success of your digital marketing efforts will allow you to get the maximum reward for your efforts, helping you achieve your goals.
ParkerWhite Brand Interactive specializes in brand communications, strategy, web development, digital marketing and social media.