From creative campaign videos that bring light to pain points, to customer testimonials and personalized product demos, video marketing will play a starring role at all stages of the marketing and sales funnel in 2016.
The choose-your-own-adventure videos are here. Brands will empower viewers to self-select their content journey within a single video player, greatly increasing engagement for the viewer while enabling marketers to collect valuable insights on the interests and intent of their prospects.
Imagine your customers name or your company name woven seamlessly into a video inviting you to try out a new product. This level of personalization is now a reality. On top of that, personalized video generates a 200%-1500% increase in click through and conversion rates.
By 2019, 80% of all Internet traffic will be online video. With the staggering importance of video as a content medium, this is the year to transition into full production mode.
Because video is a streaming content medium, both marketing and sales professionals can track second-by-second viewing habits of their buyers and trigger immediate actions based on how that person engaged with the content.
These five trends are certainly not the only ones that will emerge this year however, the earlier you start, the more time you’ll have to adjust and reap the full benefits of your forward-thinking campaigns.