Entries by Dina Shuqom

Use Video to Convert Your Website Visitors into Customers

Did you know that “70% of marketing professionals report video converts better than any other mediums?”(Renderforest). More than ever, video is not only a nice-to-have element but also a must-have in your digital marketing strategy. Producing videos is crucial when marketing your product or service. It turns out that video marketing production is one of the most effective ways to […]

The Ins and Outs of a Robust Marketing Strategy

One of the most prominent cases we encounter when meeting with new clients that are struggling with their demand generation process is the lack of a marketing strategy. The unknown KPI’s, end objectives, and lack of sales integration leads to wasted marketing budgets and lost hope. In order to build a robust marketing strategy, you […]

6 Ways Marketers Should Adapt to the Rise of Wearable Technologies

Over the past few years, a whole new spectrum of marketing channels has entered the market. Thanks to the smart watches, Fitbit, Epson tracking and all other wearables, consumers have a new channel of information and communication at their wrist. It is expected that “by 2019, worldwide shipments of wearable technology will reach 173.4 million units, […]

What You Missed at HubSpot’s Inbound 2015

It’s that time of year again. No, not the holiday season quite yet but it’s Hubspot’s Inbound 2015 event! No big deal. It’s only one of the marketing industry’s largest events of the year. If you are a busy bee like us, you probably couldn’t attend this year. But don’t worry, we did some snooping […]

Wearable Technology Breaking Down Healthcare Barriers

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week, we look at how the healthcare industry is transforming into a more patient-driven industry and how healthcare entities around the world are adapting to […]

12 Components of a Digital Marketing Strategy

As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $100 billion dollars. Investment in this industry has more than doubled in the past two decades and is expected to grow to $133 billion in 2016. Many companies are entering this market, but due […]