DTC Marketing – 3 Tips For A More Effective Direct To Consumer Marketing Campaign
To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?
Is Your Direct to Patient Website or Blog Unreadable?
Too much jargon is a problem across all specialties in healthcare. Yet for many patients and caregivers, online content through a patient website is an important way to learn about health problems, symptoms and treatments.
Direct to Patient Marketing Checklist: Where to start?
The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.