Tyson Misleh recently celebrated his 1-year anniversary as Senior Account Manager here at ParkerWhite Brand Interactive. With over nine years of marketing experience, and five years as a small business owner, Tyson has developed an intimate understanding of what drives consumer action. He is continually immersed in up-and-coming technologies/trends and has a passion for statistical analysis. Additionally, his background in the hospitality industry has equipped him to effectively stay in-tune with client needs and provide an unmatched level of account services. Whether he’s up against an aggressive work deadline, an overhead day of surf or a multi-pitch climbing route – he’s always dedicated and focused toward the task at hand.
We took the opportunity to ask Tyson a couple of questions, here’s what he had to say…
What got you into advertising?
Like everyone else, I wasn’t sure what I wanted to do when I got to college. I was always interested in History and English, so I tended to focus my course selection in those areas. When I took an Advertising Campaigns survey class my junior year, it was an easy decision to make the jump into advertising as a career. While it’s a very stressful and demanding job, I’m really glad that I made the choices I did. After all, it’s not everyone who gets to connect people with services and products that can change their lives.
If you could learn to do anything, what would it be?
I would love to have the time to learn to play Piano. My mom got one for us (I have a younger sister) when I was a kid, and always “threatened” us with lessons. I really wish she had gone through with the threat and made me learn it – guess I should have broken a few more rules as a kid to push her over the edge.
What’s your favorite spot in San Diego?
I’m going to bend the rules a bit and use “San Diego County” as my sphere – with that being the divider, I would have to say my favorite place in San Diego is South Cardiff State Beach (Seaside Reef). I’ve surfed my entire life, so I had to pick a beach spot as my favorite!
If you could meet anyone, living or dead, who would you meet?
I’d love to share a beer with Mark Twain. It seems that he had an amazing connection to the “how” our country worked at a time when there was a lot going on – and his satirical sense of humor would make for an interesting evening to say the least.
What’s one of your favorite ad campaigns and why?
I absolutely love the humor, and legs, of the Dos Equis “Most Interesting Man in the World” campaign. Even though it’s in now several years old, the campaign still gets my attention when it comes on. Whether it’s a radio or TV spot, I always look forward to the new offerings – I love humor and copy, and this campaign features both.
If you could go anywhere in the world on a two week vacation, where would you go?
My bags are pretty much always packed and ready to go – on any adventure. However, the one that has continued to elude me to this point is a boat trip the Indonesia to surf. I’ve been trying to set that one up for years now. At some point it will happen, but it may end up becoming longer than two weeks because I fear I won’t come back!
What’s the best way to spend a Sunday?
For me, the only way to spend a Sunday is at the beach – interestingly enough it happens to be the best way to spend the day too!