ParkerWhite Takes Home Three Platinum And 2 Gold Hermes Creative Awards

Bioventus

Awarded for:  Print Media | Design | Packaging

Year: 2018

The project:

Bioventus selected Parkerwhite to assist in the rebranding of their Surgical Orthobiologics division, including a new website, print and digital ads, as well as creating new packaging for their product line.

Our impetus for the design was based on a blend of art and science.

We incorporated organic elements to develop patterns and colors that differentiated their premium and value products, creating a bolder category and more defined system that truly stands out in the surgical setting, elevating them above competition.

Credits:

  • Creative Director – Cindy White
  • Art Director – Amador Jaojoco
  • Designer – Amador Jaojoco
  • Project Manager – Anita Coggshall

Fairfax EggBank

Awarded for: Electronic Media | Social Media | Interactive Media | Website Element

Year: 2018

The project:

Fairfax EggBank is the trusted donor egg bank for frozen donor eggs used in IVF treatment, bringing hope to couples struggling with infertility and helping build families.

We were tasked with building a new website to unify Egg Donor Central, the Egg Donor Program of Fairfax EggBank, with the overall brand, while improving customer acquisitions and overall engagement.

Credits:

  • Creative Director – Cindy White
  • Digital Strategist – Eric Ng
  • Art Direction – Amador Jaojoco
  • Designer – Chris Morales
  • Writer – Lydia Dobbs
  • Project Manager – Amanda Blanco & Chloe Curtis

B21

Awarded for: Electronic Media | Social Media | interactive Media | Video | Motion Graphic Explanation

Year: 2018

The project:

We were brought on to concept, produce, design, and animate B21’s intro video targeting both consumers and investors as they readied for the launch of their ICO (initial coin offering).

With an extremely short deadline, the video provides a fun, easy to understand overview of the crypto-currency value proposition and how B21 makes it super easy for everyday consumers to set goals and invest through its mobile savings app in order to reach their investment goals.

The video will be released as a prominent feature on the homepage of their new website (also designed by us).

Credits:

  • Creative Director – Cindy White
  • Art Director – Amador Jaojoco
  • Designer – Ryan Parker
  • Animator – Ryan Parker
  • Writer – B21 & ParkerWhite
  • Project Manager – Anita Coggshall

About The Hermes Awards

The Hermes Awards is an international effort to recognize exceptional businesses, organizations and individuals that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities. Nominees will be evaluated on the extent and effectiveness of their efforts.

About ParkerWhite

We pride ourselves on being an inspired group of strategists and creatives who share a passion for working on projects that matter. For over 20 years, our success has been propelled by helping our customers with brand development and transforming their businesses to affect positive change.