Jethro Ames, Art Director at ParkerWhite, is a huge fan of the 6-second video app, Vine. As an artist, Vine allows him to fuel his creativity into a fun and whimsical medium. He takes the 6-second opportunity to tickle us with laughter and widen our eyes in amazement. Now, he’s earned an award from the Tribeca #6SECFILMS Contest, a part of the Tribeca Film Festival.
THE TRIBECA FILM FESTIVAL
As a group of film enthusiasts, Tribeca had a natural affinity for the Vine app. They created the #6SECFILMS Competition and asked Viners to submit their Vines in the categories of #GENRE, #AUTEUR, #ANIMATE, or #SERIES. The jury consisted of actor Adam Goldberg, “The King of Vine,” Director Penny Marshal, and the team from 5 Second Films.
THE WINNING VINE FOR #ANIMATE
“Other vines are silent and I’m one of the only ones incorporating audio,” Jethro says of his work.
WHAT THE JURORS SAID
Adam Goldberg: “Nice incorporation of animation and sound into common Vine technique.”
Penny Marshall: “Love the concept and the audio was added perfectly.”
5 Second Films: “We were really blown away by the planning, trial and error that (we can only assume) went into this video.”
WHAT’S WITH THE GHOSTS?
Jethro’s Vines often feature ghosts. Are they people, his kids, or elaborate pieces of art? “All I had was garbage bags to use, and I wanted someone to be in my Vines, and I was by myself,” Jethro says. “I had to create something out of nothing. I couldn’t use linens because my wife would get mad.” Jethro’s Vines are truly a testament to his ingenuity and creativity. His published Vines are slick and impressive. But behind the scenes there’s nothing out of the ordinary. He usually works with what he has around his house: garbage bags, his kids’ toys, maybe a kitchen stool. His winning Vine features his own garage. How many people walk into their garage and feel like an inspiring cinematic experience could take place there? His ability to bring to life a story and amuse his viewers within 6 seconds is a testament to his artistic prowess.
WHAT INSPIRES HIM
“I Vine stuff I enjoy doing, pop culture anime, I consider myself a geek, so there’s Star Wars Vines and Hot Wheels Vines,” he says. The time it takes him to finish his Vines can be anywhere from 10 minutes to 2 hours. “The hardest part is concepting, the popular Vines are made by the idea. They’re unique, creative, interesting and fun,” he says. “I do something visual, I try to build a story behind my Vines, a true beginning, middle and end to each of them.”
Follow him on Vine.