Blackhawk Network Product Branding
Blackhawk is a division of Safeway, which develops and manages the Gift Card Mall in grocery stores across the US, Europe and Australia. ParkerWhite was hired to develop a comprehensive series of event specific, prepaid gift cards that would draw the attention of shoppers looking for the ideal gift. We created their own branded reloadable VISA card product, ONLY1, and supporting consumer website that tied into their online banking backend. Both systems have been a great success, increasing gift card sales past projections.