The Good Feet Store

Good Feet, a well established franchisee chain selling high-end arch support systems, was looking to overhaul their brand and reposition themselves to a wider audience of younger customers. We started first by listening to the real stories of how their products had changed people’s lives, simply by being able to walk without pain and do the things they love again. This stories were so compelling that they drove the creative strategy in which the new branding campaign is built around – supported by the key brand pillars that the company is built on.