ZEST is a leading manufacturer of dental implants and overdenture attachments as a semi-permanent option to traditional adhesive dentures. ParkerWhite partnered with ZEST to develop a brand strategy for a direct to patient campaign and complete marketing toolkit for dentists to grow their practices. The InPlace patient marketing program not only drove leads directly to dentist offices, it built awareness for ZEST to grow its own customer base.
What we did:
Creative Advertising Campaigns
Photography and Video
Original Campaign Photography
The photography took a light-hearted approach to address the frustrations that denture wearers suffer with. Playful and bright, the images served as a bold differentiator for the "keep your teeth InPlace" campaign.
Comprehensive Patient Marketing Toolkit
The full toolkit included website with dentist locator, co-marketing landings page, in-office marketing, direct mail, and a :60 television spot.
The InPlace program resulted in 374 clinicians signing up since the launch. The patient website drew over 3,200 site visits in the first six months with 10% of the site visitors using the clinician finder.