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ParkerWhite Brand InteractiveKirei
Building a case for beautiful acoustic solutions.
The Situation
Kirei was looking to create a better user experience and build its brand story for its robust eco-friendly line of acoustic interior solutions. Kirei looked to ParkerWhite to update its website and build an engagement strategy to create awareness, thought leadership, and qualified leads with architects and interior designers.
What we did:
- Brand Strategy
- Website Design
- Digital Strategy & Creative
- Content Creation
- Creative Advertising Campaigns
- Email Marketing
- Product Video
Website Refresh
The website refresh provided a more logical page and navigation structure to improve the overall experience for customers. The refresh highlighted and restructured how Kirei’s products were presented and allowed for scalability of adding new products.
Video Storytelling
To showcase the new AKUART acoustic collection, ParkerWhite developed a launch video that visually inspires and quickly communicates the key components and value proposition of the AKUART product line.
Landing Page and Ads
Through persona and customer journey mapping, we were able to develop targeted creative ads and landing pages with messaging that resonates with the needs of Kirei's customers, with strong data to support ongoing optimizations.
Email Marketing
A complete overhaul to the existing email templates was developed to establish consistency with the new website and provide the internal marketing team with a simple template structure to manage various ongoing communications.
Related Works
From strategy to execution.
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.