Website strategy that yields value
Your website is not only your digital identity, it’s also likely to be the first touchpoint where prospective buyers will interact with your company. Today, websites are critical value-drivers–healthcare marketers must ensure they have a digital marketing strategy in place.
After reading this white paper, you’ll be able to get the most out of your healthcare website and:
- Understand the role of your website in the consumer journey
- Identify key metrics for benchmarking a successful redesign
- Determine what your website goals are