Work: Medical Device
Case Study Examples

Medical device and Medtech companies are evolving their business strategies and marketing approach to conform with the value-based care system. Ultimately the goals are to elevate clinical performance, reduce costs and improve patient outcomes. A brand strategy for medical devices with a value-based care audience should contain messaging geared toward not only the clinician and the patient, but to the buying committee responsible for ensuring the benefits and cost savings that your product can bring to the overall cost of care.

ParkerWhite is a medical device marketing agency focused on branding, promoting, and generating awareness and leads for medical device companies.

Why Choose ParkerWhite for Your Medical Device Marketing?

For over 20+ years, we've honed our expertise to become a leading medical device marketing agency dedicated to partnering with med device brands committed to improving quality of life. In today's world, medical device marketing requires a multifaceted approach to deliver a comprehensive strategy.

ParkerWhite is a medical device marketing agency focused on branding, promoting, and generating awareness and leads for medical device companies.

What Medical Device Marketing Solutions Does ParkerWhite Provide?

Whether you are looking to target healthcare providers, patients, or everything in-between, we work with medical device companies to expertly deliver omni-channel strategies through our 5D Branding Process -Discover, Define, Develop, Diffuse, and Dissect. The ParkerWhite 5D Branding Process provides a research-oriented analytical approach tailored to meet the specific needs of each medical device client and their vision for growth with targeted tactics.

ParkerWhite provides the following services for medical device marketing services:

  • Brand Strategy – research, strategy, naming & brand identity, customer experience, brand messaging, brand web & digital, content creation, creative campaigns
  • Website – website architecture &content mapping, user experience design, website development & quality assurance, website launch & support
  • Creative – creative integrated campaigns, creative advertising campaigns, creative naming & brand identity, creative packaging design, creative collateral systems, tradeshow booth design
  • Digital Marketing – digital strategy, digital campaigns& creatives, lead generation, digital media planning & buying, SEO & content, landing pages & CRO, email marketing, tracking &analytics
  • Social Media – social strategy, social campaign development, social content, social management, social paid advertising, social influencer marketing, social video, social metrics
  • Video/TV – direct response commercials, connected TV spots, animated explainer videos, 6-second snackable content, customer success stories, product launch videos, social videos

We push creative boundaries and think outside the box to seta new standard for medical device branding and marketing strategies.

ParkerWhite's value lies in our ability to break down the complex intricacies of the medical device industry and make it palatable to the layperson. Some of our previous clients include FUJIFILM Sonosite, CyMedica Othropedics, Semler Scientific, and many more. We listen intently to our client partners to deliver comprehensive, custom solutions that meet and exceed their needs.

Medical Device Client Testimonials

Here's what a few of our previous clients had to say about working with ParkerWhite:

"ParkerWhite Brand Interactive is a detail, results-oriented team that delivered our needs professionally despite the hurdles we faced when our internal team was short-staffed. They didn't waste our time — I'd definitely consider working with them again.

The ParkerWhite team was adherent to our timelines, and managed the entire project seamlessly and expertly. Had we decided to hire a different company, we wouldn't have been rewarded with the same quality of work and the same level of professionalism and creativity."
Raees Ebrahim
Head of Commercial & Business Development
Preferred Medicine
"Being the person who owned this initiative internally, I wish I would've had a little more knowledge to help guide them throughout the project. There were times when we were at an editing standstill or I wasn't comfortable making a decision because I lacked the experience. As a result, we would struggle to get the ball moving.

That's why I'd say that ParkerWhite BrandInteractive was more than just an agency — they were a true partner. They were really in the driver's seat, and the team tried its best to get me up to speed.I don't think you'd get that from some of the larger organizations out there."
Marketing Director
San Diego Medical Device Company
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