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Zest Dental Solutions

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Branding a global leader

The Situation

Zest approached ParkerWhite with an exciting marketing challenge when they were looking for a strategic branding and marketing partner. The company had just been purchased from an investment group with the goal of aggressively growing the business and creating a direct online sales channel without any sales reps. Over the course of 8 years, ParkerWhite worked with the Zest Dental team to move the company from an OEM product brand with its award-winning LOCATOR implant attachment system, to a “branded house” strategy with a full line of products as we helped them grow direct sales, launch new products, and increase global brand awareness.

What we did:

Brand Strategy
Brand Messaging
Brand Identity
Creative Collateral Systems
Creative Integrated Campaigns
Digital Strategy & Creative
Email Marketing
Lead Generation Programs
Social Strategy
Tradeshow Booth Design
Website Design

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The Results

We help ZEST grow at a double digit grow rate year after year market growth. An average of 300 leads per month are generated, and a database of over 55,000 sales leads with valid email addresses has been created. ZEST's e-commerce generates over $1M in online sales each year.


Leads generated per month


Sales leads


Annual e-commerce sales

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

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