Rebranding and reintroducing a global dental company for acquisition.
![zest dental solutions parkerwhite portfolio image](https://cdn.prod.website-files.com/625dc7328f8b4b512565110e/662005b90f75ce6c5c7689c7_zestdental_header-image.webp)
The Situation
Zest approached ParkerWhite with an exciting marketing challenge when they were looking for a strategic branding and marketing partner. The company had just been purchased from an investment group with the goal of aggressively growing the business and creating a direct online sales channel without any sales reps. Over the course of 8 years, ParkerWhite worked with the Zest Dental team to move the company from an OEM product brand with its award-winning LOCATOR implant attachment system, to a “branded house” strategy with a full line of products as we helped them grow direct sales, launch new products, and increase global brand awareness.
What we did:
Brand Strategy
Brand Messaging
Brand Identity
Creative Collateral Systems
Creative Integrated Campaigns
Digital Strategy & Creative
Email Marketing
Lead Generation Programs
Social Strategy
Tradeshow Booth Design
Website Design
Rebranded Website
![zest case study website](https://cdn.prod.website-files.com/62589e3453de1f061750e546/626995c35a1d333dd32a4dea_zest-anchors_website-Responsinve-Mockup.webp)
Brochures
![zest case study brochure](https://cdn.prod.website-files.com/62589e3453de1f061750e546/626995c282a6252563e34d05_zest-anchors_Brochure.webp)
![zest case study locator](https://cdn.prod.website-files.com/62589e3453de1f061750e546/626995c2ec2ca2667b3bbe8a_zest-anchors_locator-Ad.webp)
![zest case study lodi](https://cdn.prod.website-files.com/62589e3453de1f061750e546/626995c29d9282c825042dd2_zest-anchors_LODI-Order-Guide.webp)
Tradeshows
![zest case study tradeshow booth](https://cdn.prod.website-files.com/62589e3453de1f061750e546/626995c393023573304c55cc_zest-anchors_Tradeshow-Mockup.webp)
The Results
We help ZEST grow at a double digit grow rate year after year market growth. An average of 300 leads per month are generated, and a database of over 55,000 sales leads with valid email addresses has been created. ZEST's e-commerce generates over $1M in online sales each year.
300+
Leads generated per month
55,000+
Sales leads
$1M+
Annual e-commerce sales
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.