Epitomee

Project Overview

Epitomee, a breakthrough drug-free weight management capsule, engaged us to develop the full brand and marketing foundation to support its U.S. launch and global expansion. Our scope included brand strategy, audience personas, messaging, marketing tools, website development, and a comprehensive go-to-market strategy designed to build awareness, credibility, and adoption across patients, providers, and distributors.

Problem

Despite rising demand for safe and sustainable weight management solutions, the market is crowded with short-term diets, high-cost GLP-1 drugs, and products with limited clinical credibility. Epitomee needed to clearly differentiate itself as a scientifically backed, non-drug option that empowers patients while equipping providers and distributors with the right tools to educate and engage their audiences.

Solution

We began by developing detailed patient and provider personas to ground the brand in real audience insights. From there, we built a brand strategy and messaging framework that conveyed both clinical credibility and patient empowerment. A robust marketing toolkit—patient and provider education assets, digital/print templates, and a dual-audience website—ensured consistent, compliant communications. Finally, we designed a performance-driven go-to-market strategy focused on lead generation through telehealth and clinics, supported by paid media, SEO, CRM, and ongoing campaign optimization to drive patient conversions and market adoption.

What we did:

Discovery
Persona Development
Messaging
Brand Style Guide
Website
Marketing Tool Set
Sales Deck
Social Media