orthofix header


blue line

Branding & Campaign Development

The Situation

ParkerWhite has been working with Orthofix over the past four years to help launch new products, reposition its spine business, and help prepare the company for its acquisition strategy. We have enjoyed an extremely collaborative relationship with the senior leadership and marketing team which has recently culminated in the merger of Orthofix and SeaSpine. The following pages provide a glimpse into some of the work we have produced for them.

What we did:

Campaign Concepts
Product Naming
Investor Deck
Biologics Portfolio Guide

orthofix lifestyle photography
orthofix manifesto
orthofix ads

Campaign Creative

On the move. Without exception, every Orthofix stakeholder we spoke with used these words to describe the current atmosphere and energy in the building. There was a sense of undeniable, unstoppable momentum for the brand. The new campaign helped cement Orthofix as a series contender in the Spine reconstruction category.

orthofix product naming

Product Naming

Orthofix was looking to add two exciting Orthobiologics products to their portfolio. We conducted a deep dive in naming to uncover two winning names that we were able to trademark. Virtuos and Opus.

orthofix boxes
orthofix brand guide

Product Portfolio Brochure

The product portfolio brochure served as an educational sales tool for reps to help match the right product with the right patient profile, while also explaining the unique characteristics of each product.

orthofix investor deck

Investor Presentation

We worked with senior leadership to map out a compelling presentation flow with storytelling content to help define the Orthofix value proposition and market opportunities for investor meetings.

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

Thank you! Your submission has been received!
Hmm, something went wrong while submitting the form. Please try again.