A Simple Procedure to Catch PAD Early
Semler Scientfic was looking to refresh its brand image with a new visual identity and messaging platform to further secure its market leadership position for physician-led Peripheral Artery Disease (PAD) testing and training programs.
PAD is a progressive disease and circulatory problem in which narrowed arteries reduce blood flow to your limbs, and in turn, can cause heart attacks and strokes. Over 1/2 of all people with PAD are undiagnosed. ParkerWhite worked with the Semler team to elevate their brand story and provide prospective physicians with a broad overview of the importance of early detection and the benefits that a simple in-office or in-home test can make on the health of their aging patients and potentially save lives.
What we did:
Brand Messaging Platform
Product Logo Identity
UX + Visual Design
Website Design and Sales Collateral
A simple palette update significantly elevated the brand from the 80s to a modern day science based technology company. We recreated both clinical and in-home environments in the studio to update the product and lifestyle photography. These fresh elements provide a framework for designing the new website and supporting sales collateral which leveraged simple messaging and bold shapes to draw the reader through the user experience to ultimately request an appointment.
From strategy to execution.
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