Refreshing the identity of a leading player in early Peripheral Artery Disease screening.
![semler scientific parkerwhite portfolio image](https://cdn.prod.website-files.com/625dc7328f8b4b512565110e/66200408aee4f9481f572640_semler-scientific_header-image.webp)
The Situation
Semler Scientfic was looking to refresh its brand image with a new visual identity and messaging platform to further secure its market leadership position for physician-led Peripheral Artery Disease (PAD) testing and training programs.
PAD is a progressive disease and circulatory problem in which narrowed arteries reduce blood flow to your limbs, and in turn, can cause heart attacks and strokes. Over 1/2 of all people with PAD are undiagnosed. ParkerWhite worked with the Semler team to elevate their brand story and provide prospective physicians with a broad overview of the importance of early detection and the benefits that a simple in-office or in-home test can make on the health of their aging patients and potentially save lives.
What we did:
Stakeholder Interviews
Brand Workshop
Brand Messaging Platform
Product Logo Identity
UX + Visual Design
Website Programming
![semler scientific case study responsive website](https://cdn.prod.website-files.com/62589e3453de1f061750e546/6273088345b19943869a3c95_semler-scientific-responsive-website.webp)
Website Design and Sales Collateral
A simple palette update significantly elevated the brand from the 80s to a modern day science based technology company. We recreated both clinical and in-home environments in the studio to update the product and lifestyle photography. These fresh elements provide a framework for designing the new website and supporting sales collateral which leveraged simple messaging and bold shapes to draw the reader through the user experience to ultimately request an appointment.
![semler scientific case study wireframes](https://cdn.prod.website-files.com/62589e3453de1f061750e546/627308858232db1a349fc7fb_semler-scientific-website-wireframes.webp)
![semler scientific case study website layout](https://cdn.prod.website-files.com/62589e3453de1f061750e546/6273088359d84eb08fe5f679_semler-scientific-website-layout.webp)
![semler scientific case study responsive mockup](https://cdn.prod.website-files.com/62589e3453de1f061750e546/62730884fdadb4448bcdaa2e_semler-scientific-website-mockup.webp)
![semler scientific case study brochure](https://cdn.prod.website-files.com/62589e3453de1f061750e546/627308830f538f855bfa480f_semler-scientific-brochure-mockup.webp)
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