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Avanos Respiratory Health

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Branding & Campaign Development

The Situation

We worked with Avanos to develop an umbrella campaign strategy for their respiratory care division. While Avanos is a relatively new company, the BALLARD* brand has extensive brand recognition as the inventor of the closed suction catheter.

The foundation of this campaign was a celebration and salute to all the respiratory care teams who make breathing their lives work. The BALLARD* Breathing Life campaign and the initial five respiratory therapists featured serve as a launch for an ongoing campaign platform that will extend across the globe.  

We encouraged peers to nominate respiratory care individuals whose passion for patient care often goes unnoticed. The campaign includes original photography, video interviews, and creative implementation.

What we did:

Photography & Video
Social Media Strategy & Content
Digital Ads
Landing Page

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avanos respiratory health video storyboards

Video Conception

Our process for the video development includes pulling relevant clips from our interviews and developing a storyline introducing the campaign and BALLARD* product offering.

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Final Video

The launch video was played at the AARC trade show and on social media.

avanos respiratory health social media strategy

Social Media Strategy

To set the stage for longterm success of the new BALLARD* Avanos Respiratory Health social channels, we worked with the Avanos team to gain a clear understanding of their business, voice, messaging, branding, goals, and competitors.

From there we developed a strategy that aligned with their vision and integrated the new Breathing Life campaign with existing content.

avanos respiratory health social media

Social Media Content

We are supporting the Respiratory Care division with their ongoing social media initiatives. This content integrates the look and feel of the Breathing Life campaign and carries it into other brand initiatives to create a cohesive look across social media.

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avanos respiratory health landing page

Landing Page

Design for the new Respiratory Care landing page. Introduction with the Breathing Life introduction and product overview.

avanos respiratory health digital ads

Digital Ads

Paid ads were created to drive brand awareness and trade show  traffic.

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Tradeshow Graphics

Launching  the campaign at the 2022 AARC trade show.

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From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

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