ParkerWhite Brand InteractiveParkerWhite Brand Interactive

Brand Strategy

Powerful brand strategies crafted from intelligence.

Whether developing new brand platforms or refreshing tired brands, the concept of branding is often misunderstood. Your brand has many dimensions, like a person, it represents your soul, personality and customer experience behaviors that differentiate you from others. Brands that stand out do so because they intrigue people. They leave a positive impression and invite you to engage with them.

How do you define the brand strategy that propels your product and inspires your organization? This is where ParkerWhite excels. We are a full-service San Diego branding and marketing agency that help our clients drive business by truly understanding your customers and delivering a unique customer experience at every touchpoint.

Build your brand around your customer

Powerful brand experiences can only be effective when built from intelligence and insights. By identifying insightful positioning opportunities and building your brand around your purpose and values, we are able to build enduring brands that attract the right customers, and employees, which extend beyond your product or services.

When you put your customer first, you have a winning formula for growth.

What Does A Branding Process Look Like?

Our 5D branding process starts with assessing your business and market landscape to define who you are, what is working, what is not, and where you want to go. Using our 5D branding method and brand development process, we breathe life into your company by giving it dimension and depth.

  • Discover

    UNCOVERING INSIGHTS
  • Define

    STRATEGY & MESSAGING
  • Develop

    CREATIVE & ASSETS
  • Diffuse

    HOW WE ENGAGE
  • Dissect

    MEASURING & REPORTING

Key elements of our brand development process

01

Research

Discover opportunities, threats and overall brand health through analyzing the landscape and employing multiple research gathering methods and persona development.

02

Brand Strategy

A detailed road-map for long-term, sustainable success; linking purpose, style, messaging, content and culture to profitability.

03

Naming & Brand Identity

Naming is an art. We work to define a name that evokes an emotion and then we apply an identity that is crisp, memorable and ownable to your brand story.

04

Customer Experience Strategy

Customer Experience Strategy is critical to your growth strategy. We can help you uncover important micro-experiences that unlock key points of value in your target customers journey.

05

Brand Messaging

The language, phrasing and tone, both verbal and non-verbal, used across all content to convey your unique value proposition to a target audience.

06

Brand Web & Digital

An excellent website and branded digital assets are your primary selling tools and the backbone of a successful return on investment.

07

Content Creation

Consistent brand expression to the online world as a way to inform, entertain, stir emotion, guide decisions and ultimately impact your business.

08

Creative Campaigns

Get your brand out to the world through an integrated mix of creative campaigns to build your brand presence and capture the attention of your audience.

Brand strategy case studies

More insights on Brand Strategy

10 Reasons for Branding & the Importance of Building a Brand Strategy

Your company has to become more than a set of products, services, employees, and words.

The 14 Components of a Brand Platform with Examples

Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.