Tips for Launching your 2024 Comprehensive AI-influenced Digital Marketing Strategy

ParkerWhite sees these 3 market influences as the top reasons for a comprehensive digital marketing plan incorporating AI.

Changing Buyer Behavior:

B2B buyers now follow a more complex and nonlinear purchasing journey. They conduct extensive online research and possible customers read social sites to get insight on companies beliefs and ethics before engaging with sales teams. A robust digital strategy guides and influences this journey at various touchpoints.

Competitive Landscape:

B2B markets are highly competitive, and your competitors are likely to invest in digital marketing (Examples of this include search engine optimization, paid search marketing, email marketing, social marketing, and more). A comprehensive strategy enables you to stand out, differentiate your offerings, and capture market share.

Utilizing a Multi-Channel Approach:

B2B buyers interact with brands across various all digital channels, including websites, email, social media, and industry-specific platforms. A comprehensive strategy ensures consistent messaging and presence across these

Image showing what digital marketingis in 2023 – branding, SEM, SEO, Content Marketing and more
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Examples of digital marketing – each channel builds on and supports other efforts.


Coupled with a changing market, there is technology that helps healthcare marketers bend the curve in their direction. A complete digital marketing strategy for healthcare, especially for thought leaders in healthcare marketing, must integrate AI in various ways. The importance of AI in healthcare marketing cannot be overstated, these 8 market driving reasons should persuade you to take a hard look at incorporating AI in2024:

Precision Targeting and Personalization:

AI enables precise segmentation of HCP and patient populations, ensuring that marketing messages and resources are tailored to specific demographics. This personalization fosters a deeper connection with HCPs and patients, enhancing engagement and loyalty.

Predictive Analytics:

AI's predictive capabilities help in forecasting healthcare trends and customer behaviors. Marketers can stay ahead of the curve by proactively addressing emerging issues and providing solutions.

Image showing a model of predictive analytics and various components which it can impact
Examples of what predictive analytics can do for your business – note the risk analysis component and how this can influence conversion rate(s) – especially something to pay attention to for those on a very limited budget.

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Automation and Efficiency:

Automation of routine marketing tasks through AI tools saves time and resources. This allows marketers to focus on strategic planning and creative endeavors while AI handles repetitive tasks, such as content creation for email marketing, content expansion and trending keyword recommendations, and social media content creation, for more frequent posting.

Improved Patient Engagement:

AI-powered website chatbots can provide instant responses to patient inquiries on social media platforms. They can answer common questions, direct users to appropriate resources, and even schedule appointments. This improves the overall user experience on social media and enhances patient engagement. Learn more about website chatbots here:

Data-Driven Decision Making:

AI's data analysis capabilities provide valuable insights into HCP preferences, behaviors, and outcomes. Marketers can make informed decisions based on data, leading to more effective campaigns.

Healthcare Insights:

AI can analyze vast amounts of medical data to extract insights about diseases, treatments, and healthcare trends. Marketers can use these insights to educate and engage HCPs and patients with authoritative and up-to-date information.

Compliance and Security:

AI helps healthcare marketers maintain regulatory compliance, especially with stringent rules like HIPAA. It also enhances data security, which is vital in healthcare marketing to protect patient information.

Cost Efficiency:

AI can streamline marketing operations, reducing costs associated with manual tasks. This is particularly important in healthcare, where budgets can be limited.

Be a Thought Leader in your 2024 marketing plans.

Incorporate the tools of today and the consistency and multi-channel tried and true practices of B2B marketing. Show your customers that you care about knowing them through all the information they share and create an easier path for those customers to become loyal brand users and followers.

Contact Keith (Client Growth Strategist) at ParkerWhite and allow us to help you stay at the forefront of healthcare marketing.



How do I ensure my marketing  strategy is consistent across each channel?

Consistency breeds familiarity,  crucial for brand recognition. When consumers encounter consistent messaging, they're more likely to remember and trust your brand, leading to increased engagement and loyalty. One of the key factors is keeping a unified message throughout. This  involves aligning brand values, tone, and content to maintain a cohesive  narrative across each network.

How do metrics help in  evaluating the effectiveness of consistency?

  • Website impressions
  • Search volume for targeted keywords (increasing over time)
  • Feedback; reviews, ratings and testimonials
  • Referrals, and referral traffic
  • Followers: engagement and shares
  • Growth on social channels; YouTube, IG, and More