ParkerWhite Brand InteractiveParkerWhite Brand Interactive

Digital Marketing

Digital marketing programs driven by data and creativity.

Digital marketing works when strategy, brand, and messaging create the right foundation for everything that comes later. We take the core of your brand, user research, and data to develop strategies that will grow your brand and business. From attracting the right customers, to nurturing them down the path of conversion – today’s marketing landscape has opened the door to a wealth of valuable data that we use to test and optimize to continuously improve results.

01

Digital Strategy & Creative

We partner with you to truly understand your business goals and your customers' pain points to develop digital strategy services that will drive results. Our digital strategy agency takes a deep-dive into your brand, past and present, along with the competitive set, to uncover insights beyond the obvious. Once we understand your customer and competitive landscape we will present an integrated digital marketing strategy, and lead generation program using a combination of paid media, SEO, content marketing, social media, and email marketing aligned to your goals and budget.

02

Digital Media Planning & Buying

Planning starts by strictly nailing down your desired outcomes, then building every recommendation to deliver on those objectives. We start wide by exploring a wide array of tactics, narrowing to only those media investments that guarantee proven performance. Using research and your data we pinpoint the prime audience, tactics and timing. Never working in a bubble, the media team collaborates with our creative and technology divisions to align concepts and messaging with your brand vision and measures of success.

03

Conversion Rate Optimization

We are never satisfied. At ParkerWhite we pride ourselves in geeking out in the details and always looking at the data to improve our performance. Conversion Rate Optimization (CRO) allows you to tweak your website, ads, landing pages and emails based on historical data using A/B testing, heat mapping and form testing to encourage more conversions, form submissions, purchases, and other key objectives.

04

Tracking & Analytics

We take your media investment very seriously. This means that we put as much time into tracking and reporting as we do the rest of the media process. Setting up your KPIs and tracking how it working across all the digital platforms takes a dedicated team to make sure we are spending your investment in the right places. Add to that, a beautiful analytics dashboard to quickly see the most important analytics, but the holy grail is being able to use our digital marketing agency to track from what source a lead came in through, the nurturing process and eventually tagging the lead to a sale. That is where the magic happens.

Case studies

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From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.